Willow & Maw is a floral design studio founded by Lucy Maw. We create naturally elegant, foliage-full flowers for clients who value seasonality, thoughtful design and the beauty of British-grown flowers. Every arrangement is individually designed to evoke a feeling, translating each client's vision into flowers that feel abundant, expressive and personal.

Working from our Bermondsey Street studio and Regent Street shop, we design flowers for weddings and events throughout London and across the UK. We also provide weekly floral arrangements for businesses, host seasonal floral workshops, and create beautifully considered bouquets for delivery across London.

Our style is rooted in nature. We favour foliage-full designs with generous movement, texture and shape, where flowers weave naturally through carefully chosen seasonal foliages. Rather than tightly packed arrangements, our work celebrates the relaxed abundance of the British countryside and by embracing what is flourishing each week, every arrangement has its own unique personality and reflects the changing rhythm of the seasons.

Lucy brings over a decade of floristry experience alongside a background in the fashion industry, which has shaped her eye for colour, proportion and composition. She is also a passionate cut flower grower, incorporating flowers, foliage and seedheads from her own cutting garden whenever the season allows.

Sustainability underpins our approach. By working closely with a trusted network of British flower farmers, we create flowers with a lighter environmental footprint while championing exceptional craftsmanship and supporting local growers.

Whether you're planning a wedding, styling an event, looking for flowers for your business, or simply sending a thoughtful gift, we'd be delighted to create something beautiful for you contact us