Beautiful seasonal british flowers
About us
Willow & Maw is a bespoke London florist led by Lucy Maw. Operating from our studio on Bermondsey Street and flower shop on Regent Street, we create beautifully considered bouquets, provide weekly vase arrangements for businesses, and design flowers for weddings and events throughout London and across the UK.
Seasonality sits at the heart of our work. We exclusively use British flowers, celebrating the individuality and natural character of each stem. This allows us to offer a thoughtful alternative to the more widely available commercial varieties.
With over ten years’ experience as a florist and a further decade spent in the fashion industry, Lucy’s eye for composition, colour, and detail is central to Willow & Maw’s aesthetic and approach. An enthusiastic cut flower grower and gardener, Lucy also incorporates her own grown flowers into the shop, events, and weddings during the growing season.
We pride ourselves on our commitment to sustainability, working with trusted British growers to ensure that every design is not only beautiful but also environmentally conscious. Whether you're planning a grand event, intimate wedding, stylish dinner, or simply looking to send a vase of joy, contact us
“A huge thank you for your incredible work and creativity in making our wedding day so beautiful. Your patience with all our requests was truly appreciated, and the final result was absolutely stunning”
Send Flowers
Send a bouquet of joy. Artfully arranged British flowers delivered in a bouquet bag or glass vase, with a card for your message tied with a ribbon and bow. Note that our delivery service extends Londonwide but we don’t currently deliver nationwide.
weddings
Working with couples across the country we are excited to help bring your wedding day to life. Whether a bouquet for a small ceremony or a floral transformation, we collaborate closely with you to design the perfect arrangements for your day.
Subscriptions
Gorgeous bouquets of British flowers delivered monthly, bi-weekly or weekly. Designs differ every week emphasising the true nature of seasonality. Delivered in a return and reuse glass vase which we collect when arriving with your new flowers.
Events
Whether a tablescape for an intimate dinner or arrangements to elevate your brand experience, we offer a bespoke service and can be as involved as you need us to be in your design and planning process.
Pressed Flowers
We press and frame flowers, creating bespoke artwork that will last for years to come. This is ideal for bridal bouquets and other precious flowers whether designed by us or elsewhere.
Businesses
We offer a weekly flower service to hotels, retailers, offices, art galleries and restaurants throughout London using only British flowers and foliages. We also offer brand gifting, sending tailored flowers to your clients.
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Contact Us
If you have a wedding or event enquiry, are interested in working with us or have a question about our flowers, fill out some info and we’ll be in touch shortly, or email lucy@willowandmaw.co.uk. We are so happy to hear from you.
Alternatively pop in to see us at our Regent Street shop in Brityard, 285 Regent Street, London, W1B 2HQ